Lamborghini’s pointless supercar, the Veneno Roadster, has plummeted to new depths of irrelevance with its public launch taking place on an aircraft carrier in Abu Dhabi. You think that’s strange enough, then what do you make of Fabio Cannavaro, a vital part of Italy’s 2006 World Cup winning squad, being there to lend his cheesy smile for publicity shots?
Why did you make this car so ugly? Why did you take it to the middle of nowhere to launch it on an aircraft carrier? Why is a retired footballer needed to complete this remarkable achievement in pointlessness? Why Lamborghini, why?
Lambo’s boss Stephan Winkelmann has a crack at answering a few of our questions: “We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi. Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world.â€
Did you see how he artfully avoided answering the question asking why they made the Veneno so ugly? And let’s not forget it costs €3.3 million!