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Audi’s 2009 Super Bowl commercial




The 2009 NFL Super Bowl has been run and one and in true American fashion the event is as much about the razzle dazzle as it is about the athletes. Part of the razzle dazzle centres around the hype created by the round of television commercials that premiere during the game.

Here is Audi’s one minute ad called The Chase promoting their supercharged A6. It features Jason Statham behind the wheel (or Handsome Rob for fans of The Italian Job remake). He takes an historic path progressing through recent decades driving other prestige marques before, you guessed it, finally getting away from the baddies in his shiny new Audi A6.

It’s probably not quite up there with Audi’s 2008 Super Bowl commercial which was a parody of the famous horse head scene from The Godfather. That ad, along with a behind the scenes promo for this year’s ad can be seen after the jump.

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Audi

Audi S1 plans all-wheel drive attack on MINI JCW

Audi S1 quattro
Audi S1 quattro

AutoExpress has again led with images that will excite hot hatch enthusiasts. News has been around for a while about the Audi S1, but initial speculation suggested the S1 would be powered by the 2-litre turbo found in the current Mk5 Golf GTI. This latest report says the S1 will be powered by a 200bhp+ 1.4-litre twin charge engine, similar to the one used in the new Polo GTI. Of course, the S badging means the S1 will get that power to the ground using Audi’s familiar quattro technology.

From an Australian perspective, the spunky S1 looks to be the only car to match the MINI John Cooper Works in both driving thrills and desirability. While the feisty Renault Clio 197 might push both cars to the limit on tight mountain roads, it can’t match the cachet of either brand, let alone the build quality.

The aggressively styled S1 looks sensational and I, for one, can’t wait to test the car’s driving capabilities. I will have to wait a while though. The A1, the car on which the S1 will be based, is still over 12 months away from European release, so we’re likely to be looking at late 2011, at best, for the S1 to reach Australian shores.

Along with the supercharged and turbocharged technology of the engine, the S1 is said to showcase more of Audi’s gadgets, such as full LED lighting, a 7-speed S-tronic transmission and magnetic ride suspension, which will be electronically adjustable from inside the cabin. Most surprising, however, is the claim the quattro system will have a rearward bias, sending up to 60 per cent its power to the rear wheels under regular conditions.

Premium products command premium pricing, of course, so don’t expect much change from AU$55,000 by the time time you drive the S1 off the showroom floor. Something I look forward to doing myself when the opprtunity presents itself.

Source: AutoExpress

Categories
Audi

Audi supercharges all new S4

All new Audi S4

If you’re looking for a new mid-size saloon, or estate for that matter, that can take you from rest to the legal speed limit in a shade over five seconds, while using less than 10 litres of fuel per 100 kilometres—and let’s face it, who isn’t—then Audi have the car for you. The all new Audi S4. Powered by a brand new 3-litre V6 engine, it puts out bona fide performance all of its own, while whetting the appetite for the next gen RS4. Just don’t bother trying to work out what TFSI stands for. Back in the day it meant Turbo Fuel Stratified Injection, but now, in this world of “mehcanical turbo charging”—yes that’s it, what you and I call super charging—it is probably best just to leave it to Audi to define. The addition of the blower helps the new V6 produce the very respectable numbers of 245kW/440Nm.

You may have guessed that AUSmotive is generally a fan of all things Audi, and the new S4 is no exception. Due for its first public reveal at the Paris Motor Show in a couple of weeks I can’t wait until I can get my own eyes on one when they arrive down under in the latter half of 2009.

More pics and details below. As always, click on each image for larger versions.