Maserati used its Ghibli sports saloon to make its Super Bowl debut with a specially created Big Game Ad called Strike. Like most of the other car-related commercials made for Super Bowl XLVIII this ad promises much, yet doesn’t quite deliver.
Powered by a Ferrari-sourced 3.0 litre twin-turbo V6 engine the Ghibli has more than 400hp to play with. It will be on sale in Australia around the middle of this year.
In case you’ve missed it there’s a big game of football on tonight. And we don’t mean the Man City v Chelsea game either. It’s American football and, of course, it’s the Super Bowl.
That means all the big wig advertising agencies have been locked away in rooms for months trying to come up with something clever and memorable. We’ve taken a look at the motoring-related TVCs and we’re sorry to say the standards from the big auto makers has slipped.
Most of these ads are pretty lame. Subaru should just be embarrassed. Audi, Kia and Volkswagen can perhaps keep their heads above water for producing moderately entertaining ads, but the rest are just shit.
The 2009 NFL Super Bowl has been run and one and in true American fashion the event is as much about the razzle dazzle as it is about the athletes. Part of the razzle dazzle centres around the hype created by the round of television commercials that premiere during the game.
Here is Audi’s one minute ad called The Chase promoting their supercharged A6. It features Jason Statham behind the wheel (or Handsome Rob for fans of The Italian Job remake). He takes an historic path progressing through recent decades driving other prestige marques before, you guessed it, finally getting away from the baddies in his shiny new Audi A6.
It’s probably not quite up there with Audi’s 2008 Super Bowl commercial which was a parody of the famous horse head scene from The Godfather. That ad, along with a behind the scenes promo for this year’s ad can be seen after the jump.