After attending the launch of BMW’s 1 Series Coupé, I was keen for a closer look at the 135i. Initially I thought the 1 Series Coupé was a bit of a design faux pas, however, the more I see it, the more cohesive its design appears to be. The 1 is certainly a car that looks better in the flesh than in photos. Even the Sedona Red colour, used in most of the promotional material, looks better than photos would suggest. As with most current BMW’s the visual language is unmistakable and on the 1 Series Coupé it is from the dramatic shoulder line the rest of the car’s visual cues hang. Its stubby tail gives the car a squat aggressive look that sums up the its raison d’etre perfectly. Most importantly for BMW, in a segment that is all about traditional swoopy coupés, like the 350Z, Audi’s gorgeously updated TT, or even BMW’s own Z4, the 1 Series Coupé provides a unique and fresh solution.