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BMW Australia announces limited-run M3 Pure Edition

BMW M3

BMW Australia brings some great news to M3 fans. They’ve been able to secure a limited-run of 100 unique models which will be called the M3 Pure Edition.

The Pure Edition is available in coupé and sedan form—50 models of each—and has been designed specifically for the Australian market. There’s no changes to the engine at all, so the 309kW free-revving V8 remains the peach it has always been. Perhaps giving a nod to the “pure” nomenclature the limited edition model will only be available with a manual transmission. In addition, there are a number of cosmetic enhancements to help you stand out from the M3 crowd.

Big, black and glossy 19″ wheels are standard trim, fitted with 245/35/19 tyres at the front and 265/35/19 at the rear. High-gloss black trim has been added to air intakes on the bonnet. While subtle dark chrome adorns the front grille, side gills and exhaust tips. On an Alpine White car, especially, these highlights look superb.

The M3 Pure Edition is available standard in Alpine White or Black. However, the following optional colours can also be specified; Le Mans Blue, Silverstone, Space Grey, Melbourne Red, Jerez Black, Mineral White and Interlagos Blue. Quite the choice, really.

Inside a special anthracite cloth complements the standard leather trim. The Novillo leather headreasts have been embossed with the M symbol.

This is all sounding pretty good, right. Well, here comes the best part. The price; yep, these cars, in relative terms are a bargain, with list prices starting at $135,000 for the sedan and $148,300 for the coupé. Sure, that’s still a lot of money, but it represents a very healthy list price saving of around $17K for the sedan, with a more modest, but still very welcome $10K over the regular models.

What’s not to like! The official press release from BMW Australia is available below. Also included is a press release from May last year in which Munich announced the M3 Edition. It’s important to note there are quite a few specification differences, but it would appear the Australia-only Pure Edition has been loosely based on this previous model.

[Thanks to John for the tip]