Announced at the LA Auto Show is news of a formal cooperation agreement with Mercedes-Benz performance arm AMG with Italian superbike maker Ducati. In its early visible form this new partnership will be seen with AMG sponsoring the Ducati MotoGP team.
Other activities would see Ducati motor cycles available for test rides at AMG performance days and so on. It’s all about exploring new markets that suit each brand. Ola Källenius, CEO of Mercedes-AMG GmbH explains, “AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati. This long-term cooperation will help us to jointly access new customer groups.”
You can read the full press release after the break.
UPDATE 22 November: According to Autocar AMG is keen to take its relationship with Ducati to the next level by buying the Italian superbike maker. Click HERE for more.