MINI have proved yet again they have one of the best marketing teams of any automotive brand with their latest publicity stunt to promote their new four-door Countryman model. Bringing a little bit of Hollywood to Geneva, they have projected the word “MINIWOOD” in letters 30 metres high and over 190 metres wide onto Mont Salève over the French border. Like Hollywood itself, this stunt all looks a little bit plastic, but it makes a good story nonetheless.
Back to the car, then, you can see a clip of the Countryman’s Geneva Motor Show debut after the break. Along with a few other goodies.
Australian readers may be interested to know the Countryman is scheduled to go on sale locally in the first quarter of next year.