Tag: MINI Countryman

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MINI Safety Issues

MINI Countryman granted 5-star crash rating

MINI Countryman

The love it or hate it MINI Countryman now has one less reason to hate it. It’s performance at the latest round of Euro NCAP testing saw the not-so-MINI awarded a 5-star crash rating. The Countryman scored 84% for the Adult Occupant category, 83% for Child Occupant, 63% for Pedestrian and 71% for Safety Assist.

Interestingly the model tested was a right-hand drive Countryman Diesel, so these results are directly relevant to the Australian market. Most cars tested by Euro NCAP are left-hand drive.

You can read the full Euro NCAP report HERE. After the break you can watch video footage of the Countryman’s test, as well as reading the press release from MINI PR.

[Pic: Euro NCAP]

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MINI

How many MINIs you know flow like this?

MINI Countryman

A couple of weeks ago MINI launched their first TVCs for the new four-door Countryman. The ads to date have been okay, but nothing too special. Remember, MINI sets the bar quite high with their usually creative campaigns. Well, the latest Countryman commercial, titled Flow, seems to put things right with its kaleidoscope of special effects.

Of course, an ad like this could never make it to Australian TV screens as it would be banned due to the glorification of speed or some equally lame conclusion. Oh noes, the carz are spinning teh wheelz—won’t someone think of the children!

Check it out after the jump, along with a behind the scenes look and all the previous ads too.

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News

BMW X1 v MINI Countryman

BMX X1 v MINI Countryman

Back in January we showed how the new MINI Countryman compared against its regular Coupé sibling. Now, with thanks to Auto Motor und Sport, we can see how the Countryman stacks up alongside the BMW X1.

When you look at the image above the size of the two cars looks remarkably close. But how much of that is affected by the Countryman taking the foreground position, with the X1 behind? Take a look at the image after the jump and you’ll see that, indeed, Countryman and X1 are very close in size after all.

If you can read German, follow the link below and you’ll also get an idea as to how the cars compare on and off the road.

[Source: Auto Motor und Sport]

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MINI

Geneva: Countryman stars in MINIWOOD

MINI Countryman - MINIWOOD

MINI have proved yet again they have one of the best marketing teams of any automotive brand with their latest publicity stunt to promote their new four-door Countryman model. Bringing a little bit of Hollywood to Geneva, they have projected the word “MINIWOOD” in letters 30 metres high and over 190 metres wide onto Mont Salève over the French border. Like Hollywood itself, this stunt all looks a little bit plastic, but it makes a good story nonetheless.

Back to the car, then, you can see a clip of the Countryman’s Geneva Motor Show debut after the break. Along with a few other goodies.

Australian readers may be interested to know the Countryman is scheduled to go on sale locally in the first quarter of next year.

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