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Formula 1

Williams Martini Racing to become reality?

Martini-Brabham at 1975 Dutch Grand Prix

One of the world’s greatest motorsport liveries looks set for a revival with word Martini is tipped to become the title sponsor for the Williams F1 Team.

Apparently Martini looked at deals with other F1 teams, including Ferrari and McLaren, but the carrot of full naming rights dangled by Williams seems to have done the trick.

Nothing official has been announced yet but confirmation is expected after a Williams shirt was briefly published on an F1 merchandise website.

Martini’s last exposure in F1 was from 2006–08 when they had a minor placement on Ferrari’s car. However, full naming rights brings hope we’ll get something more akin the the Martini Brabham pictured above during the 1975 Dutch Grand Prix.

Williams will launch their racing livery before the Australian Grand Prix which is just over four weeks away. They will no doubt appreciate the heightened anticipation that launch will now bring.

[Source: Autosport | Pic: Martini]

UPDATE 7 March: See the new Williams Martini Racing livery here.