The 2008 Olympic Games in Beijing start next Friday—08.08.08—and Volkswagen is looming as having as much presence around the Chinese capital as any of the athletes. A total of 5,000 vehicles have been assigned by Volkswagen Group China to aid logistic support during the Games, moving around athletes, Olympic guests and media. The vehicles assigned to the press center have been labelled the “Green Fleet” on account of their low emissions and low fuel consumption.
Volkswagen, ready to harness a captive audience, will also have a special pavilion at the Olympic Games—the 2000m2 Volkswagen Showcase. Volkswagen Group China expects 4,000,000 visitors to pass through, or as many as 160,000 per day. Lutz Kothe, Head of Sponsoring & Events at Volkswagen AG, commented, “The pavilion gives our guests to the Olympic Games the opportunity to experience the Volkswagen Group and its brands in the unique environment of the world’s biggest sporting event.â€
The pavilion will feature models from Volkswagen, Audi and Skoda. More images and Volkwagen’s full press release can be seen below.