BMW and Jeff Koons have unveiled the latest addition to the BMW Art Car range. The seventeenth in the series will race in next weekend’s Le Mans 24 hour race.
The bold colours and strong graphic nature of Koons’ design were inspired by images of racecars, speed and explosions. Koons says his Art Car evokes bursting energy, motion and power. It should look fantastic on the racetrack.
“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”Koons was named as the artist chosen to produce the latest BMW Art Car back in February and both he and BMW have been on a tight schedule to ensure the car is ready for Le Mans. The artwork was applied with specially designed adhesive vinyl. Wearing number 79 the M3 GT2 will be driven by Andy Priaulx, Dirk Müller and Dirk Werner.
More from BMW after the break, including a couple of videos, pictures and text.