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Hyundai MINI

Hyundai v MINI

Hyundai v MINI

There’s big news for those who have been following the MINI USA challenge to race a Porsche 911. Like Porsche, you might have stopped worrying about the try hard Jim McDowell, even though there have been developments since our last update—including a Rocky IV spoof.

Back to that big news, well, the article title kind of gives it away I guess, but Hyundai have thrown their hat into the ring and have laid down a counter challenge to race MINI. After the break you can see the YouTube reply from the Korean upstarts who still have a lot to learn in Slick Marketing Presentations 101. (Although, the Hyundai Top Gear spoof was very well put together).

That said, in their 3.8 litre V6 Genesis Coupé, Hyundai might have already prepared a match for the best MINI can offer around Road Atlanta. It seems this desperate PR stunt originally launched by MINI won’t go away, so let’s wait and see what happens next…

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Hyundai Top Gear

Hyundai releases Top Gear spoof

Hyundai Top Deer spoof

Hyundai recently launched a couple of new TVCs that rip off Top Gear. Disturbingly called “Top Deer” the ads centre around the show’s familiar air hangar set and, of course, Jeremy Clarkson, Richard Hammond and James May.

The ads have been very well executed, there’s no denying that. But is the actual premise of the ads just a wee bit twee? Similarly, are the Top Gear presenters now so well stereotyped that a deer, a hamster and a tortoise are all that’s needed to fulfill their roles?

There’s two ads ready for view after the break. Have a look and see what you think. Remember, season 15 of Top Gear starts in the UK on 27 June.

[via TopGear.com]

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Audi BMW Hyundai News Nissan Porsche Renault

Hyundai introduces tamper proof identification labels

Hyundai tamper proof compliance label

In a bid to reduce the chances of vehicle re-birthing Hyundai has joined Audi, Nissan and Renault by introducing self-voiding vehicle identification labels. The labels are cheap to produce and will be rendered useless if removed from the car. The new labelling will replace the familiar aluminium compliance plates found on most other cars sold in Australia. The older style compliance plates are easily reused in a re-birthing industry that costs Australians around $250 million every year.

“Improved vehicle identification is a major focus of the National Motor Vehicle Theft Reduction Council” said NRMA Insurance Head of Research Robert McDonald, “vehicle identification technology such as self-voiding labels, cost less than $2 and are one of the best defences against professional car theft.”

Hyundai’s announcement follows the release yesterday of NRMA Insurance’s annual Vehicle Theft Ratings, which measure the ability of a car to resist being broken into, stolen and re-birthed. Hyundai’s Sonata was one of the top three performers in the medium car category, whilst the Grandeur scored the highest security rating in the large car category. Although the Vehicle Theft Ratings revealed that Subaru, BMW, Audi and Porsche were the standout manufacturers in 2008, with all of their vehicles performing well.