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Motor Shows Subaru

LA 2010: Subaru Impreza Concept

Subaru Impreza Concept

What’s this – has Subaru got its mojo back? You’re looking at a new Impreza Concept, which was revealed by Subaru overnight at the LA Auto Show. As you can see it’s nowhere near as bad as you might think. Recent designs from Subaru have been, well, let’s be honest, pretty ugly, but this new direction could launch Subaru into new heights.

Okay, the details around the front grille are a little fussy. And it’s pretty clear Subaru just put a sheet of tracing paper over the Mazda 6 to create those chunky wheel arches. But, the general look is very successful. In side profile the car looks smart, sharp and very stylish. From the front three-quarter angle you see that strong shoulder line which gives the car a great presence.

Just don’t look at the back. No, really. Don’t.