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Audi

Audi A1 promo refresher – part 1

Audi A1 - The next big thing

Late last year Audi started to build the hype for it’s upcoming A1 model. They even recruited Justin Timberlake to be the car’s brand ambassador. He repaid that faith by allowing the paparazzi to snap some undisguised pics of the A1.

This is a car that Audi says will be the first premium model in the compact car segment. You might think BMW’s 1 Series could lay claim to that title, but it is more of an Audi A3 rival, in what would now be called the small-medium car segment.

Since launching their A1 microsite Audi have been drip feeding promo pics and videos in the lead up to the car’s official premiere at the Geneva Motor Show in early March. If you’ve missed them, here’s the first of a two part update that will bring you back up to speed.

In this update you will see a few Audi big wigs setting the scene for the A1. They explain what it will look like and why it is being made. You’ll also find out about the LED headlight technology filtering down from the R8, before seeing more info on the car’s exterior design.

Stay tuned for more on Audi’s “next big thing”.

Categories
Motor Shows Volkswagen

Detroit: Volkswagen New Compact Coupe

Volkswagen New Compact Coupe

Today Volkswagen presents its stunning New Compact Coupe at the NAIAS in Detroit. There’s a nice and cuddly green side to this car, but for now, let’s just focus on the looks.

Said to offer a hint of what to expect from Volkswagen’s new four-door Jetta, which is due for release later this year, the New Compact Coupe takes some definite styling cues from the VAG stable. The high crease shoulder line and C-pillar is akin to the Audi A5, albeit somewhat straightened out. The rear tail lights, too, take inspiration from the current A4 sedan. There’s even a bit of 3 Series coupe Hofmeister kink in the rear fixed pane window.

Overall, though, well, what a beautiful design. Every detail is bang on, from the squared off headlights, to sharply styled wing mirrors. In silver, under controlled lighting the New Compact Coupe looks just about perfect.

Just don’t look too closely at the light gray interior! Aside from the colouring, the rest of the interior is smartly laid out with nice details throughout. Ford could definitely learn a thing or two from the Germans here.

Now, to the car’s green credentials. Volkswagen has made sure the NCC will attract attention with its looks, so this will only help the company push their Hybrid technology under the car’s skin. The headline figures are fuel consumption of 4.2l/100km with CO2 emissions of just 98g/km. That CO2 figure is quite good, but the fuel consumption isn’t setting any records, with a handful of production cars already bettering those numbers.

Forget that, as the New Compact Coupe can use its 110kW 1.4 litre TSI petrol and 20kW electric engines to propel itself to 100km/h in 8.6 seconds with a top speed of 227km/h. Kind of pointless when you’re promoting a Hybrid car, but it’s good to know anyway. And, in Volkswagen’s words they want this car to be “sporty and fun to drive”.

More detail on the NCC’s clever gadgets and engine spec is given in the second press release below. Fourteen more images are also available after the jump. As always, simply click on the pic you like to access it in a wallpaper-friendly 2000px super image.