Two things we like very much here at AUSmotive are F1 and Chelsea FC. Now, thanks to a new deal with Sauber Motorsport, the two have become interlinked. Why, we’re not so sure, but who are we to argue.
Keen observers will have noticed the Saubers running “Out of the Blue†and “True Blue†signage on their cars at the Chinese GP and Bahrain GP respectively. That gave us the first clue that a new deal was on the horizon. With the mystery now revealed, the Sauber C31s will proudly boast the Chelsea FC logo from next weekend at the Spanish GP. In return the Sauber F1 Team logo will be displayed at Stamford Bridge during Chelsea games.
Apart from the PR fluff, the two teams hope to share and contrast their sport science knowledge. Of course, exposure to a wider audience should benefit both parties, especially Chelsea with F1’s global reach.
“A partnership like this between Formula One and Football has never existed before in this form, yet there are numerous commonalities and possible synergies. In either case we are talking about team sport at the highest – and international – level,” explained Monisha Kaltenborn, CEO of the Sauber F1 Team.
“The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas. We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League.”
So do we. Go Blues!