“The BMW Concept X1 sets the standard for cool elegance, modern style, and variable function in the premium compact segment,” says Guenther Seemann, Managing Director of BMW Group Australia. Another day, another SUV with tenuous marketing justification. To be fair, this X1 looks a damn sight better than the hideous X6. Expect BMW to sell plenty of X1s and expect plenty to never see any dirt.
Pics and BMW Australia’s press release after the jump. Official Concept X1 microsite HERE.