Categories
Audi News

Audi’s 2009 Super Bowl commercial




The 2009 NFL Super Bowl has been run and one and in true American fashion the event is as much about the razzle dazzle as it is about the athletes. Part of the razzle dazzle centres around the hype created by the round of television commercials that premiere during the game.

Here is Audi’s one minute ad called The Chase promoting their supercharged A6. It features Jason Statham behind the wheel (or Handsome Rob for fans of The Italian Job remake). He takes an historic path progressing through recent decades driving other prestige marques before, you guessed it, finally getting away from the baddies in his shiny new Audi A6.

It’s probably not quite up there with Audi’s 2008 Super Bowl commercial which was a parody of the famous horse head scene from The Godfather. That ad, along with a behind the scenes promo for this year’s ad can be seen after the jump.

Categories
Audi Motor Shows

Audi Australia sets Q5 pricing

Audi Q5

The Audi Q5 will make its first Australian appearance at the Melbourne International Motor Show at the end of this month. The car will be available for sale in the second quarter of this year and to help whet people’s appetites Audi Australia has just announced pricing.

The cost of admission into a Q5 is $59,900 for both 2.0 TDI and 2.0 TFSI engines. If you would like to raise the game a little, then you’ll need $69,900 for the 3.2 V6 FSI or $71,900 for the 3.0 TDI.

The Q5’s exterior is perhaps one of the best resolved Euro SUVs available and Audi’s managing director, Joerg Hofmann, is expecting big things, “The Q5 is priced very competitively, and it is an extremely attractive package. The Q5 will undoubtedly give the Audi range a strong boost in 2009 – in image and also in sales. Our network is extremely positive about this addition to our range.”

All models are equipped standard with quattro and a newly developed 7 speed S-tronic transmission (aka DSG).

The S line body kit for the Q5 looks great and expect to pay around $3500 for the kit by itself. The full S line package, including body kit and a few goodies from the options list, will start somewhere around the $5000 range, depending on engine choice.

More pics and words below.

Categories
Audi

Audi R8 V10 unwrapped in Detroit

Audi R8 V10 5.2 FSI quattro

Audi’s V10 powered R8 had its first public showing in Detroit recently. With 525bhp the 5.2 litre produces an engine note to die for. As far as finer details go, nothing has really changed from the information we bought you last December. However, since when has it been a bad idea to show more pics of the stunning R8?

Enjoy!

Categories
Audi

Audi Sportback Concept wows Motown crowds

Audi Sportback Concept
Audi Sportback Concept

Audi has revealed yet another Sportback model at the North American International Auto Show in Detroit. But, unlike the A1 and A3 Sportback (seen here in S3 guise), this new concept is a large saloon, almost 5 metres in length. Think in between A6 and A8 sizing if it were to slot into Audi’s current model lineup. A7 perhaps?

So why call this a Sportback? Audi’s press guff says, “The Audi Sportback concept show car is now rolling up to the starting line with a dual mission: As suggested by the name, it symbolizes the Sportback principle in its purest form in the combination of elegance, sportiness and variability.”

Well, however they sell it, this new metal looks pretty damn good. Rolling on 21 inch alloys the side profile is stunning and has an aggressive fastback-like feel. There’s a bit of Jaguar there, and even a hint of Mustang if you try hard enough. From the front, though, the car’s lineage becomes clear, with Audi’s increasingly familiar all-LED headlights, flared guards and strong A5-inspired shoulder line.

The speedboat-like timber interior is all show car and may not be to everyone’s taste. Although, it works well in a show environment.

The Sportback Concept is powered by a 165kW/550Nm 3-litre V6 TDI, fitted with 7 speed S tronic transmission, is said to consume less than 6l/100km. In an Australian context that would see the car benefit from Luxury Car Tax exemptions. Emissions, too, are quite good, adhering to EU6 guidelines, which aren’t scheduled for introduction until 2014.

Of course, there’s plenty of electronic trickery wrapped inside the gorgeous shell, so make sure you check out the press release below while admiring the images on offer.

Categories
Audi

Audi A1 Sportback image gallery

Audi A1 Sportback Concept

The Audi A1 Sportback Concept was first revealed at the Paris Motor Show last October. Here, in all its teutonic glory is an image gallery of the car featuring 23 images, all of which can be viewed as 2000px super images by clicking on a picture to load the larger version. The styling and execution of the A1 Sportback pure Audi and the result is simply stunning.

Ths show car features a hybrid drive 1.4 TFSI which uses a separate electric engine to supplement power to the tune of an extra 20kW and, more impressively, 150Nm of torque during acceleration. Or the electric power can be used to drive the car on its own for a limited range of around 100km. The use of the supplementary electric engine, in copnjunction with energy regenration technology, brings total fuel consumption down to 3.9 litres per 100km and emissions are a very low 92g/km.

The infotainment and mulitmedia capabilities of the car can be viewed through the dash display and are accessible via the steering wheel controls. The press blurb says it best really, “As well as the virtual, large circular dial of the analog speedometer, which is always visible on the right-hand side of the instrument cluster, numerous other displays can be called up on request, and can be selected via control buttons on the steering wheel. These include infotainment, classic navigation by pictogram or map, a rev counter, information on how to drive as efficiently as possible and a current status report on the hybrid drive.”

More information and images after the jump.

Categories
Audi

Audi S1 plans all-wheel drive attack on MINI JCW

Audi S1 quattro
Audi S1 quattro

AutoExpress has again led with images that will excite hot hatch enthusiasts. News has been around for a while about the Audi S1, but initial speculation suggested the S1 would be powered by the 2-litre turbo found in the current Mk5 Golf GTI. This latest report says the S1 will be powered by a 200bhp+ 1.4-litre twin charge engine, similar to the one used in the new Polo GTI. Of course, the S badging means the S1 will get that power to the ground using Audi’s familiar quattro technology.

From an Australian perspective, the spunky S1 looks to be the only car to match the MINI John Cooper Works in both driving thrills and desirability. While the feisty Renault Clio 197 might push both cars to the limit on tight mountain roads, it can’t match the cachet of either brand, let alone the build quality.

The aggressively styled S1 looks sensational and I, for one, can’t wait to test the car’s driving capabilities. I will have to wait a while though. The A1, the car on which the S1 will be based, is still over 12 months away from European release, so we’re likely to be looking at late 2011, at best, for the S1 to reach Australian shores.

Along with the supercharged and turbocharged technology of the engine, the S1 is said to showcase more of Audi’s gadgets, such as full LED lighting, a 7-speed S-tronic transmission and magnetic ride suspension, which will be electronically adjustable from inside the cabin. Most surprising, however, is the claim the quattro system will have a rearward bias, sending up to 60 per cent its power to the rear wheels under regular conditions.

Premium products command premium pricing, of course, so don’t expect much change from AU$55,000 by the time time you drive the S1 off the showroom floor. Something I look forward to doing myself when the opprtunity presents itself.

Source: AutoExpress

Categories
Audi MINI Reviews

AUSmotive – Best Reviews 2008

AUSmotive.com

From somewhat humble beginnings this blog started in March 2008. In that time I have enjoyed maintaining the site and keeping the information ticking over. Of course, the best parts to date have been the test drives. While I may not have been able to complete as many reviews as I would like, I have had a great time testing the cars I have been granted access to. Thanks to all who have assisted in this regard and special mentions must go to Jonathon from Audi Centre Canberra and Brad from Rolfe Classic MINI Garage for their generous cooperation and support.

So, with that preamble in mind, the three cars I have enjoyed testing most in 2008 are the Audi R8, the Audi RS6 Avant and the MINI John Cooper Works.

Audi R8 – “Mash your right foot to the floor and you’ll be creating smiles on a demographic far broader than Audi ever planned. While putting a grin on your face that has you giggling like a mischievous school boy.”

Audi RS6 Avant – “No car I have ever driven has given me the thrill the RS6 delivered. I’m loathe to make the cliched comparisons to sex, but, after handing back the keys yesterday afternoon, I had a smile on my face that lasted well into the night.”

MINI John Cooper Works – “The MINI John Cooper Works is a fantastic point to point weapon that keeps MINI at the forefront of the hot hatch category. There may be cheaper alternatives out there, but few can match the MINI’s cachet, and fewer still can match the John Cooper Works for driving thrills.”

Categories
Audi Past master Porsche

Past master: Audi RS2

Audi RS2 Avant

The RS2 was Audi’s first ‘RS’ quattro model. A collaborative work between Audi and Porsche in the mid 90s, the RS2 was not only the world’s fastest production wagon, it was also one of the fastest cars money could buy.

On sale for just three years (1994–96) the RS2 was based on the S2 and built on the Audi 80 platform. The S2 was built in coupé, estate and saloon models by Audi, although, the only variation imported to Australia was a very limited number of coupés. An initial run of 2200 RS2s was planned, in Avant guise only, but demand saw the final production end closer to 2900 units. Just 180 of these were made in RHD and none were imported to Australia—despite plans from then importer Inchcape to bring 25 RS2s down under, to be sold at an estimated cost of $145,000.

(Clearly the above image shows there is at least one RS2 in Australia, and you can read more about this car after the jump.)

Transformation of this otherwise humble estate car into a serious performance weapon took place at Porsche’s Zuffenhausen factory. Audi would deliver basic S2 shells and Porsche would then work their magic. They did this by giving the 2.2 litre inline 5 cylinder engine a bigger turbo, along with several other modifications, including a larger intercooler, larger injectors, modified camshafts, modified exhaust system and a revised engine management system. Porsche also supplied the wheels, brakes (via Brembo) and, of all things, the wing mirrors. The engine was good for 232kW/450Nm, enough to propel the RS2 from rest to 100km/h in just 4.8 seconds.

Porsche also tweaked the suspension, with revised Bilstein struts and stiffer anti-roll bars, sharpening the generally mild and dull characteristics of the Audi 80 platform.

Despite these revisions the RS2 couldn’t really shake the fact it was based on the 80 and tipped the scales at 1600kg. As good as the RS2 was, it was unable to achieve universal acclaim from the motoring media of the day. Subsequent RS models from Audi, including the RS6, have certainly improved the breed. One thing the RS2 did do, though, was show the world that a niche market did exist for estate cars with supercar performance.

In fact, so strong was the performance of the RS2, when tested by UK publication Autocar it was revealed the Audi-Porsche lovechild could accelerate to 30mph in just 1.5 seconds. Amazingly, at the time, that was faster than both the McLaren F1 road car and Jacques Villeneuve’s Williams F1 car. The quattro system obviously did a great job of getting power through its wheels then!

Categories
Audi Drive Thru Reviews

Drive Thru: Audi RS6 Avant

Audi RS6 Avant

With 426kW on tap from the twin turbo 5.0 litre V10, this is comfortably the most powerful car I have ever driven. My previous personal best, also courtesy of Audi, was the relatively feeble 309kW 4.2 litre V8 found in both the RS4 and the R8.

Last year, I was lucky enough to be thrown the keys to an RS4 for a 24 hour test drive. Despite my eagerness at accepting this offer, I was initially underwhelmed. I expected so much, you see. However, after a day with the car, I was pleased to discover it fulfilled all my preconceptions. That said, it still took time. The R8, too, is another car that doesn’t really push you in the back of the seat once you floor the warp speed pedal. The speed is there, don’t get me wrong, but again, it takes time.

The RS6 doesn’t bother with inconveniences such as time and physics. Plant your right foot and you’ll soon find yourself in a parallel universe. The RS6 clearly has a warp speed pedal that works, and it works with devastating effect. As soon as the rush is over you immediately return to planet earth so you can experience that thrill all over again. The power and the subsequent hit of adrenalin are insanely addictive in this car.

Categories
Audi

The sound of mental




Ever wondered what a 5.0 litre V10 twin turbo with 426kW sounds like? Wonder no more.

This is the Audi RS6. The sound is sublime, the power is simply staggering.

(Thank you to Audi Centre Canberra for providing the hardware, the audio was recorded on an Apple 3G iPhone using the SpeakEasy application.)

Categories
Audi

Audi R8 V10 breaks cover

Audi R8 V10 5.2 FSI quattro

With the reveal of the 5.2 litre V10 powered model, the R8 is now complete. Complete with near on 400kW. That will do nicely sir. Finally, the R8 has the bonkers engine to go with its oh-so-desirable body. Not that the 4.2 V8 was really anything to complain about.

The full engine spec reads 386kW power, with 530Nm torque. The 5.2 litre V10 is also used in the Lamborghini Gallardo LP560-4. In Italian mode the V10 has a fair bit more power, at 412kW and just a wee bit more torque, at 540Nm. Still, both cars are down on power compared to the completely mad RS6, which has 426kW.

There’s been a few cosmetic tweaks over the V8 model, including changes to the front grille that a trainspotter will happily point out for you. Likewise with the more pronounced sideblades, shown here in carbon fibre. Of course. The oval-shaped exhaust outlets are a whole lot angrier than before, too. More interestingly, though, is the use of full LED lighting. The lights, including headlamps, are fitted standard to the V10 model and Audi are the first manufacturer in the world to offer such technology on road cars.

Stop the presses! I almost forgot about the room for two golf bags. They’d fit behind the front seats presumably.

The V10 is available with two transmissions, either a trad 6 speed manual or the slightly awkward R tronic, which is not to be confused with the double clutch S tronic box. The R tronic is an aquired taste, as AUSmotive found out during our R8 review.

Entry level pricing for the R8 V10 is EUR 142,400, or around AU$278,500. By the time you add all of our local taxes, expect that price to jump another eleventy million notes. Either way, if sir is currently finding himself laughing at the commoners and their silly Global Financial Crisis, I’m advising sir to ask Jeeves to arrange an R8 V10 to be delivered post haste. I expect this to be a truly astonishing car.

Full European press release and dimensions shown below.

UPDATE 13 December: The R8 V10 should be on Australian shores by the middle of 2009. To hear what the V10 sounds like in the RS6, click HERE.

UPDATE 7 April 2010: 10 new pics added at end of article.

Categories
Audi

Audi S5 / A5 Cabrio show

Audi S5 Cabriolet

Audi has lifted the lid on its S5 and A5 models. From Audi’s press blurb, is this rather quaint opening line: “Dynamic and wonderful to look at, the new A5 Cabriolet is a real Audi, and an especially exciting one at that.”

What is exciting is the new 3-litre supercharged V6 in the S5, which offers 245kW of power and 440Nm of torque to the driver. Oddly enough, this new engine is badged as a V6T. The blown V6 takes the roofless S5 from rest to 100.km/h in 5.6 seconds, but, amazingly, when driven conservatively, can achieve fuel consumption of 9.6l/100km. At least, that’s the claim.

The new Cabriolet models conform to Audi’s softtop philosophy, and are able to open in 15 seconds. Closing the roof takes 17 seconds. A basic animated GIF of the roof opening on the S5 Cabriolet is shown after jump (not time accurate). Audi say the benefits of the lighter softop help improve handling over hardtop designs through a lower centre of gravity. They also reckon their use of foam inside the roof lining makes interior noise almost on par with a folding metal roof.

The use of high strength steel and strategic reinforcements in the chassis are said to complete the strengthening required after removing the roof. Rollover bars pop up from behind the rear seat in the event of an accident and there are also head and chest air bags mounted in the doors to aid side impact protection.

A full complement of engines and transmissions are on offer for the A5, including a new seven speed S-tronic on selected models. The S-tronic box is standard on the S5.

Audi’s full international press statement in shown below.