Mercedes-Benz have sent out this new commercial telling us that its the “best or nothing” for the three-pointed star. Click on the image above to launch the ad. It’s not a bad little piece, what do you think?
Categories
Tag: advertisement
Categories
Welcome to the real world
Late last year Volkswagen UK released a new ad (shown above) to promote the upcoming Golf VI. Called The Fight, the ad features a tagline “sometimes the only one you have to beat is yourself”. The tag is supported by a cinematic fight scene, with the lead character fighting against clones of himself inside a Volkswagen factory and is reminiscent of The Matrix and other action films.
As an television commercial it is catchy, well made and makes a clever connection to the Golf sitting at the top of its class. However, in the real world, people are complaining that the ad encourages children to fight. No, this isn’t a joke. According to an article on guardian.co.uk 115 complaints have been sent in to the UK’s Advertising Standards Authority. The ASA will have to decide if the ad promotes excessive violence that could be copied by children.
In terms of “excessive violence” the ad is pretty tame, and, at worst, you could only imagine the ASA would rule that the ad can only be shown after the UK’s 9pm watershed. By which time little Johnny and Jane have no doubt seen worse “violence” in regular programming in any case. One thing is certain, ad agency DDB London and Volkswagen UK are no doubt loving the extra publicity.
Source: guardian.co.uk (Thanks to Mav for the tip.)
Hope you enjoy this advertisement for Volkswagen’s upcoming Golf VI. Already released in Europe and the UK, it is due for Australian release sometime around the middle of 2009. More details on that as soon as they come to hand.
The ad was created by DDB London and, perhaps, Toyota should have employed them too.
(Thanks to Craig for the tip.)