Tag: 7 Series

Talk of a hitherto unrealised BMW M7 is not new, and while M GmbH boss Albert Biermann would like to make it so, we don’t think you should hold your breath.

“I would love to compete in this area of the market,” Biermann told Autocar. “The money is just there to pick up.”

Despite his frank admission that there is a willing market for the M7 it doesn’t appear to be part of any confirmed budgetary allocation. “There’s so many nice things you could do with unlimited money,” added Biermann.

For now buyers wanting a go-fast 7er have to turn to the Alpina B7. Although, Biermann points out you shouldn’t go looking there to find an M7 recipe. “An M7 would be a much different proposition to the B7,” he said.

It remains a mystery to us as to why BMW has allowed Audi and Mercedes-Benz to make merry with their S and AMG bahnstormers.

[Source: Autocar]

For reasons best known to themselves BMW has never given M GmbH access to its top-range 7 Series model. That’s left Audi and Mercedes-Benz to divvy up the spoils for factory warmed over luxury saloons. However, that’s all about to change according to former M boss Ludwig Willisch.

While no timeframe has been given by Willisch, he told The Detroit Bureau, “I think we will get it.” Support for an M7 is strong in the US, Willisch claims, where he is now President and CEO of BMW North America.

To help the cause with his Munich bosses, Willisch has teamed with his counterpart from China, who also expects an M7 would sell well in his home market.

Before we see an M7, though, buyers wanting a decent sized four-door that’s not an M5 will be able to make do with an M version of the 6 Series Gran Coupé. Expect sales for that model to commence around this time next year.

[Source: The Detroit Bureau]