Chris Harris and his buddies from /DRIVE have just launched their paid YouTube channel /DRIVE+. It will run alongside the free channel we’ve come to know and love, as well as airing the program on NBC.
Harris has explained the move in detail via his PistonHeads blog. Here’s a snippet:
YouTube underwrote two years of DRIVE programming and I loved every minute of it. At the end of 2013 the funding ended and we had to look for ways to keep DRIVE alive…
Remember that rather lovely F40/F50 video we shot at Angelsey? It cost £9,000 to shoot, and despite amassing two million views, to date has grossed us just £4,800. The maths is pretty stark across the board – even the McLaren P1 video has racked up plenty of views, over 3.6 million in fact, but its total revenue is £9,200. That means we’re in profit, but only because it was an official launch event and Woking paid for mine and Neil’s flights, and JF who was second camera used his air miles to get from the US!
It’s a brave new world for online motoring content and while it’s a shame from the punter’s point of view that we have to pay for /DRIVE+ it is a reality I fully understand.
I’ve been running AUSmotive pretty much for the love of it for over six years now. If I didn’t have a full-time paying job I wouldn’t have that luxury. It’s very hard to make a buck in this space.
I wish Harris et al well and hope they’re able to continue providing some of the best motoring content our eyes and ears can enjoy.
There’s an explanatory video and teaser after the break. /DRIVE+ kicks off this week with Harris at the wheel of the LaFerrari.