![Volvo Concept Universe](http://www.ausmotive.com/images2011/Volvo-Concept-Universe-01s.jpg)
Volvo has given us a tiny glimpse at their Concept Universe, which has just been launched in Shanghai. They’re sharing with us one photo, for now, and a light and fluffy press release. From what we can see, it’s a nice sleek looking unit, don’t you think. It certainly looks like it would have plenty of road presence.
This is Volvo’s attempt at competing with the established luxury players of the world. S-Class and 7 Series look out! It’s being based on the principles and success of Scandinavian design. Well, so says Peter Horbury, Vice President Design at Volvo Car Corporation, “We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication.
“The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future.”
Can Horbury and his, no doubt talented, team of designers and engineers produce a car that is close to, or equal to, the Mercedes-Benz S-Class? Possibly. Will a Volvo ever knock-off the S-Class as the default option at the premium end of the market? Not in our lifetime.