With models like the Vantage, Virage and even the four-door Rapide, Aston Martin is considered a leader in automotive design. Never mind that the cars are also pretty decent as well. In general, you know an Aston Martin is going to be a beautiful car.
Further to this, their boss, Ulrich Bez, races his product in one of the toughest motoring events ever, the Nürburgring 24 hour race. And they also make special models like the new V12 Zagato.
It’s little surprise, then, to learn Aston has been voted as the UK’s coolest brand, mixing with the likes of other market leaders, such as Apple and Bang & Olufsen.
Speaking about the award Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council said, “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road. Number one in five of the last six years, this British icon is truly the coolest of the cool.â€