A round of applause for Australia’s car buying public who achieved an all-time record of 1,112,032 sales in 2012. It’s only the fifth time Australians have bought more than 1 million cars in a calendar year. Last year’s results represent an overall increase of 10.3% (103,595 sales) compared with 2011.
FCAI Chief Executive, Tony Weber, explained demand for a wider range of vehicles helped to fuel the record result. “Reduced tariffs as well as changing consumer preferences have contributed to making the dynamic and innovative automotive industry that we have today,†he said.
“The 2012 sales result bears that out. Customer demand has been high and the industry has responded with a wide range of vehicles powered by a range of different fuels.â€
When you read the material after the break it seems that almost everyone’s a winner except Holden and Ford. The General returned a 9.1% drop in sales compared with 2011, but managed to hold its position as the country’s second-best seller. Although, Mazda is snapping at its heels. Meanwhile, Ford held station, to a degree, returning a 0.9% drop in sales against 2011.
However, when you consider market-leader Toyota increased its annual sales by 20.1%—coupled with strong improvements from other top 10 selling brands like Honda (+18.9%), Mazda (+17.6%), Nissan (+17.4%), Subaru (+18.2%) and Volkswagen (22.6%)—we can’t imagine there’s too many smiles in the boardrooms at Fisherman’s Bend and Broadmeadows.
Individually, the Mazda3 managed to top the charts for 2012, notching up 44,128 sales. Close behind were Toyota’s HiLux (40,646) and Corolla (38,799).
It used to be that one in every four cars sold in Australia was either a Commodore or a Falcon. Not anymore. The Commodore was the fourth-best selling model (30,532 sales), while the Falcon didn’t even make it into the top 10.
Despite 2012’s record result Tony Weber expects a small drop in annual sales for 2013. “During this election year, and with production now having caught up with back orders, FCAI forecasts a national automotive market of 1,075,000 for 2013,†he said.