![Volkswagen Amarok concept](http://www.ausmotive.com/images/VW-Amarok-01s.jpg)
You are looking at the Volkswagen Amarok. If you were to say ‘wolf’ while speaking Inuit, Volkswagen have reliably informed, that the word you would say is amarok. I think Duran Duran put it best…
In touch with the ground, I’m on the hunt I’m after you,
Scent and a sound, I’m lost and I’m found,
And I’m hungry like the wolf.
However, Stephan Schaller, CEO of the brand Volkswagen Commercial Vehicles doesn’t seem to care much for 1980s pop, so he said it like this, “This name fits to a tee the characteristics of our pickup, which will set new standards in its class. We took great care selecting this name, which can be used globally. The Amarok is meant to invoke positive associations in all relevant international markets and make a more convincing argument than its established competitors right from the start.”
The concept car, pictured above and after the jump, was on show at the Melbourne International Motor Show earlier this year. Formerly referred to as the plain old Pickup concept, or sometimes even the Robust, the car will be launched in South America first, before coming to Australia. No official dates have been announced for the Aussie launch, but pencil in late 2010 at this stage.