TVR – AUSmotive.com

TVR relaunch rendering

The latest attempt to make TVR viable, which involves design legend Gordon Murray, is going gangbusters with reports the company has sold out its first year of production. That’s to say they have around 250 deposits of Â£5000.

Those on the waiting list will have some waiting to do because the return to production is not scheduled until 2017. Publicly, at least, details for the new TVR line up are still vague. There’s talk of four new models, with Cosworth-developed V8 engines and, of course, Gordon Murray’s involvement in the engineering as well.

“Weâ€™ve been totally blown away by the reaction to the new car,” claims John Chasey, Operations director. “Our phonelines and online inquiry system went into meltdown when the news was announced, and we decided that we must begin to bring a structure to the inquiries and build a delivery pipeline well in advance of production.

“Volumes in year one will be limited as we ramp up production, so this allows us to reward those individuals prepared to make a financial commitment at this early stage.”

[Source: Car | Pic: Autocar]

TVR relaunch rendering

Back in 2013 TVR returned to British ownership after Les Edgar, a computer games developer, bought the idle boutique carmaker from its former Russian owner Nikolai Smolensky.

At the time Edgar revealed, “We do have a very clear idea of what weâ€™re doing, we do have plans in place.”

It’s just that it took until now, some two years later, for those plans to be announced. And the wait has been worth it, with word that legendary car designer Gordon Murray will lead the design of the next era of TVR and its cars will be powered by a Cosworth-developed engines.

Production of the first new TVR in over a decade is scheduled to commence in 2017. Details and official images of the new TVR will be released later this year. TVR says the car, which will be a classic two-seater powered by a front-mounted V8 engine, has already got 12 months of development behind it.

“We know that a new TVR has to be better than just goodâ€”it has to be outstanding,” saidÂ Les Edgar, TVR Chairman. “From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high performance car design and engineering speak for themselves.”

In addition to that model, TVR says it plans to launch “at least” four new models over the next 10 years.

TVR has a chequered history when it comes to its ownership and funding models. But Edgar says eager minds can rest easy.

“We are a well-funded, well-supported organisation and boast a vastly experienced management team,” Edgar reassures. “We are here to stay and we have a fully evolved ten year plan for product and business development, and are committed to deliver on all the targets we have set ourselvesâ€”as we have done to date.”

Low volume sportscar manufacturing is, or was, a British specialty back in the day and we wish Edgar and his team well.

[Source: TVR | Pics: Autocar]