According to official VFACTS figures released earlier today new vehicle sales in Australia for 2009 reached 937,328, an overall drop of 7.4% compared to 2008.
November’s cracking results showed the motor industry was well on the way to financial recovery and December followed suit registering 88,708 sales. Which sets a new record for the month.
FCAI Chief Executive Andrew McKellar acknowledged the role of the Federal Government’s tax incentives for businesses in returning better than expected yearly figures, “The final outcome for the year has surpassed the industry’s original expectations by some 57,000 vehicles and a significant proportion of this additional volume can be attributed to the tax break.”
Toyota (200,191), Holden (119,658) and Ford (96,501) were the top three selling marques. Toyota’s stranglehold on top spot looks very secure, despite the highest selling car in Australia for 2009 being the Holden Commodore (44,387). The Corolla (39,013) and HiLux (38,457) rounded out the top three selling models nationwide.
Other notable performers were Audi, Mitsubishi and Volkswagen. But it seems most manufacturers have a positive spin to sell and a raft of press releases to that affect follow this article.
Audi, intent on chasing BMW for the top selling prestige marque, concluded 2009 with their fifth year of growth. Impressively, the German brand bettered last year’s record by over 20% while recording 11,310 sales. A perfect end to the local career of Audi Australia’s managing director, Joerg Hofmann. The hard task master will be returning home to Germany at the end of this month—see carsales interview from December 2009.
Mitsubishi have put the corpse of the Magna well behind it, achieving best ever annual sales for the Lancer (21,362) and Triton (18,182).
Volkswagen improved on its 2008 record year by selling over 30,000 vehicles for the first time under the Volkswagen Group Australia banner.