The LA Auto Show may not have officially started just yet, but manufacturer’s are quick to get their information to market. Of particular note to Australian readers is the reveal of the new Mazda3. Over 28,000 of Mazda’s well regarded mid-size 3 models have been sold in Australia so far this year, making the car a major player in its segment. Mazda will be hoping the new model will find as much favour with local buyers.
All the expected improvements have been made over the previous generation, with a higher level of standard equipment, improved performance and considered environmental attributes. There’s quite a lengthy press release from Mazda’s United States marketing department below, and there’s a couple of nifty points to highlight.
The new exterior design has a slippery drag coefficient of 0.29 Cd, which Mazda claims is one of the lowest in class. A nice fundamental benefit to fuel economy, if nothing else. The new Mazda family face, as adopted to the Mazda3, has a bit of a quirky look, but overall the new look is a definite evolutionary step. For the most part, the car looks quite smart. However, the extroverted front guard does look a little out of place, especially when viewing the awkward juxtaposition of creases where the front quarter-panel meets the front doors.
Bringing a touch of Japanese gadgetry to the interior is the neat interactive interior ambient lighting. From the media release, “Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or A/C switch, a change in illumination acknowledges that the command has been received.” A bit of a gimmick, but also pretty cool.
More pics and words after the jump.