Ford has just released new images of their 2011 Focus at the North American International Auto Show in Detroit. Production will commence later this year, with European and North American sales to commence simultaneously in early 2011.
The new Focus has been developed by a worldwide team with major input from Germany, Britain and the United States. The Focus will initially be built in three plants— Saarlouis (Germany), Michigan (United States) and Chongqing (China). In a true global car program the Focus will share parts from a minimum of 80% in all markets.
“The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,†said Alan Mulally, Ford’s president and CEO.
“The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,†he added.
From the initial pics it looks as though Ford have thrown their current Focus RS model in the blender with the best of Chris Bangle’s flame surfacing from BMW, smoothed the edges out a bit and voila—a new Focus! Ford call it “kinetic design”.
Overall, though, its cuts a striking shape and definitely stands out among its mid class rivals. The interior, though, is a bit out of control. The main dash cluster and instruments are all screaming for the driver’s attention, you don’t really know where to look.
Since 1998 the Focus has been acknowledged as one of the class leaders when it comes to driving duties and overall handling. I guess we shall expect this new model to follow suit, as well.
More pics of the hatch and sedan models follow after the jump, along with an extensive press release from Ford UK. More to follow as it comes to hand.