Category: BMW

You may remember the earlier news that saw the worldwide BMW Z4 ‘art of driving’ television commercial pulled from Australian screens. I stated at the time that, as a sign of protest against this ludicrous decision, AUSmotive will be running the above footage, which is featured in the commercial, on the first day of every month for the rest of the year.

The fact that regulations are in place that deem this ad inappropriate is a sad indictment on the state of the road safety debate in this country. The fact that some members of society are unable separate entertainment from reality is equally disturbing. That they are given a voice is mind boggling.

Clearly, the title of this article is tongue in cheek and is designed to highlight the level of paranoia that exists in wowsers when presented with the notion that driving can be fun.

A reminder, too, that you can watch the ad in full on the BMW Australia website. Even better, check out BMW’s Expression of Joy Z4 microsite.

You’ve seen the video, read the press release, now check out the image gallery. Forty images are presented here, all accessible in wallpaper sized 2000px super image format by simply clicking on the individual pictures.

BMW is all excited about this crazy looking coupe, sedan, sportscar, electric powered, diesel, ActiveHybrid thingy. Otherwise known as the Vision EfficientDynamics, the car is a portal to BMW’s goal towards a sustainable and efficient future.

In the clip above you will see and hear a bunch of BMW Execs wax lyrical about their new creation.

Some of the numbers are noteworthy, for example, 0-100km/h in under 5 seconds, fuel consumption under 4l/100km and 262kW/800Nm.

However, others are less so, zero emissions drive with all electric power has a feeble range of 50km. Under hybrid power the CO2 emissions from the diesel engine look okay at first, but really, for a car that is a leader for what is to follow, you might expect a better figure than 99g/km.

One thing the car does well, though, is look sensational. It’s hard to judge if it has any semblance of reality to it, so just enjoy it as a concept car and if, in 30 years time, all cars look like this, then all the merrier!

There’s a press release below and a full wallpaper-friendly image gallery will be has been added.

According to a report at BimmerFile the dual clutch transmission (DCT) offered by BMW may be discontinued due to poor take up. The cost to sales ratio makes the case for DCT difficult to support. ZF Friedrichshafen AG, manufacturer of Porsche’s PDK gearbox, predicts a long term market support for their dual clutch tranny is not sustainable.

Personally, I find it hard to see that BMW would drop their DCT after such a short run. But, I guess, if the market isn’t buying it, then there’s no point fighting a losing battle.

Read the full article at BimmerFile.com.

Here’s a brief clip from BMW-web.tv featuring American driver Tommy Milner behind the wheel of a BMW M3 GTR. Oh yeah, it’s also a plug for the next Need for speed game which is due for release in September.

You may remember the earlier news that saw the worldwide BMW Z4 ‘art of driving’ television commercial pulled from Australian screens. I stated at the time that, as a sign of protest against this ludicrous decision, AUSmotive will be running the above footage, which is featured in the commercial, on the first day of every month for the rest of the year.

The fact that regulations are in place that deem this ad inappropriate is a sad indictment on the state of the road safety debate in this country. The fact that some members of society are unable separate entertainment from reality is equally disturbing. That they are given a voice is mind boggling.

Clearly, the title of this article is tongue in cheek and is designed to highlight the level of paranoia that exists in wowsers when presented with the notion that driving can be fun.

A reminder, too, that you can watch the ad in full on the BMW Australia website.