BMW have made their first official announcement about the M-powered 1 Series. In doing so they have ended the “M1” naming speculation by confirming the name of the new hero model will be the 1 Series M Coupé.
The teaser video published today, available after the jump, features Dr Kay Segler from BMW M Division talking about the car. He’s pretty excited about it, using words like “we are here to realise dreams”, “you will not leave the car, you will not give the key to anybody else”, “you will have goose pimples” (yes, he really says that) and “it’s M pure, I guarantee that”.
BMW say they will confirm details of the 1 Series M Coupé before Christmas and European sales are expected in the first half of 2011.
Sounds very promising indeed. An abridged version of an interview with Dr Segler posted to the M-Power website can be read below, along with the feature video, of course. Also included are a handful of pics of the 1 Series M Coupé lapping the fabulous Ascari race track in Spain.
[Thanks to Dave & Wayne for the tips]
UPDATE 10 December: Official details have now been released—CLICK HERE.