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MIMS 2009 – Audi

Audi at the Melbourne International Motor Show 2009

Audi’s presentation was easily the best on offer during the media day at the Melbourne International Motor Show. Managing Director Joerg Hofmann’s banter with newsreader Sandra Sully was just on the right side of smooth. If they pushed it a bit further it would have been twee and over the top, but, they saved it. Just.

While the RS6 Sedan was on display, and the R8, of course, along with all the other nice shiny models that Audi makes, it was the all-new Q5 that was the star of the show. Well, except for Kate Ceberano who still has a great voice. Oh, and Jennifer Hawkins, too, whose piercing blue eyes certainly attracted the attention of the media throng.

So, anyway, back to the Q5. Audi’s smallest SUV and close to the best looking SUV on the market (especially when fitted with the S line body kit), regardless of segment, will be in Audi showrooms nationwide from next weekend. Pricing starts at $59,900.

See more on Audi’s display below, along with more pics of the Q5 and Jennifer Hawkins!

The full media presentation has been captured in MP3 format and can be accessed below. This is a bit longer than the other clips presented from the show to date. The audio includes Kate Ceberano’s jingle and runs for a touch over 11 and a half minutes.

[audio:http://www.ausmotive.com/audio/MIMS09-Audi.mp3]
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Audi

Audi TT RS – See you in Geneva!

Audi TT RS

Following last weekend’s leak Audi has released three more official images of the TT RS. It looks sensational, even if that rear spoiler does look like a bit of an afterthought. Other details, however, are scant.

The official press release, short enough in itself, only states power from the car’s 2.5 litre five cylinder engine as being “well above 300PS” and it needs “nowhere near five seconds” to reach 100km/h. I guess we will have to wait until the Geneva International Motor Show for the full specifications.

While you’re waiting, check out the extra pics below, all available as 2000px wallpaper sized super images. Oh yeah, you might want to download this mp3 file, too, it is a tad over 2.5mb and if the TT RS really sounds like this, then … I’m in love!

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Audi

Audi TT RS – Return of the famous five

Audi TT RS

Images of the Audi TT RS have spread across the interweb overnight, and here’s a few for you to take a look at. The TT RS will be revealed, officially, in Geneva next month. That’s if Audi doesn’t counter this leak by releasing official images and specs beforehand.

In the meantime, what we “know” is that the TT RS will return to the UR Quattro‘s roots and be powered by an inline five cylinder. The 2.5 litre is good for 340hp (250kW) and a very tasty 450Nm of torque. With a six speed manual and, of course, an all-wheel drive system, one should be able to propel the TT RS from rest to 100km/h in under 5 seconds.

The bigger front air dam on the lower edges of the front grille are the biggest visual clue separating the TT RS from the regular S model. There’s also a more aggressive rear spoiler.

More details and wallpaper sized images as they come to hand. For now, there’s a few more pics below and a YouTube clip which is said to be the engine note of the TT RS. If that’s true, then … Schwing!

Source: CarScoop & TopGear.com

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Audi

Audi A4 allroad quattro

2009 Audi A4 allroad quattro

Soccer mums rejoice! Audi’s newest allroad model is set for its public debut at next month’s Geneva Motor Show. However, the lads from Ingolstadt have been kind enough to show us a few pics before it goes on display.

Based on the A4 Avant the allroad has plenty of visual clues that hint at its alleged off road capabilities. The cosmetic clues include flared guards and a revised grille treatment, giving the car a more rugged look. I think it looks great, and, if anything, looks better than the regular tarmac-locked A4 Avant.

Of course, there is the 37mm increased ride height, as well, giving the car a total ground clearance of 180mm. Not so immediately obvious is the wider track, which has been increased by 20mm.

The metal bash plates at either end of the car are said to be stainless steel, so, depending on how far under the car they go, they could actually provide some bona fide protection should the A4 allroad ever see dirt road duties. Of course, the allroad is never going to displace the role of the Land Cruiser, but having previously owned a 2001 Subaru Outback it is surprising how far these types of cars can be pushed, if you remain sensible.

Being an Audi there is enough electronic trickery on board to assist the driver as well, including Offroad Detection (ORD). Okay, it sounds a bit daft and obvious, but the system will modulate the ESP capabilities to suit the road conditions. For example, in off road conditions the system allows more slip than usual which therefore enables the torque to be sent more quickly to the wheels with grip. In regular road situations the quattro system sends 60% of the car’s torque to the rear wheels.  When required, a maximum of 85% can be sent to the rear wheels, or a maximum of 65% to the front wheels.

Buyers can choose from three engines, all meeting EU5 emissions targets, and include a new 155kW/350Nm 2.0 TFSI four cylinder (which will also power the next Golf GTI), a 125kW/350Nm 2.0 TDI four cylinder and a 176kW/500Nm 3.0 V6 TDI. Six speed manual or S tronic transmissions will be available. Although, with the news that the new Q5 will come to the Australian market in S tronic guise only, it will be interesting to see if Australian buyers will be offered a manual option in the A4 allroad.

UPDATE: No need to wonder what transmissions will be available for the Australian market, I’ve just had it confirmed that the A4 allroad is not on Audi Australia’s radar.

More pics and press releases from Audi UK and Audi AG can be viewed after the jump.

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Audi Volkswagen

A closer look at Audi’s new 7 speed S-tronic transmission

Audi's 7 speed S-tronic transmission

Audi’s new Q5 and the new Volkswagen Mk6 Golf will be the latest in the Volkswagen Audi Group to provide the option of an all new 7 speed S-tronic transmission. The Q5 is due for release in March, while the new Golf will be in Australian showrooms later this month. The only difference being, the transmission is called DSG on the Volkswagen options list.

Audi’s dual clutch transmission technology can trace its roots back to 1985 when Walter Röhrl was at the top of the world rally charts. Current S-tronic technology offers super smooth gear changes, as well as better acceleration and improved fuel economy over traditional manual transmissions. Its lightning quick gear changes have all but made a mockery of some the more fancied names offering “F1-style” flappy paddle gearboxes.

Australian motorists first got a taste of the previous 6 speed dual clutch transmission through the Volkswagen Mk5 Golf, most notably on the GTI. No matter what car the gearbox is fitted to in the Volkswagen Audi Group model range it nearly always brings wide acclaim. The new 7-speed version is likely to attract similar levels of praise. Although, as noted in our interview with a current Mk6 Golf owner in Germany, the 7-speed does tend to race through the gears quite quickly when left in “automatic” D mode.

Aftermarket tuners will be most pleased to learn that the new 7 speed S-tronic is designed to cope with maximum revs of 9000rpm and is said to be capable of handling up to 550Nm of torque.

Included below is a detailed press statement that touches on the inner workings of the latest S-tronic transmission. Hopefully it will satisfy the inner car geek within. You can also click on the image above to load a 2000px version, just in case you need to get even closer to all those cogs.

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Audi

A look at the Audi Q5 from the inside

Audi Q5

Audi’s new Q5 will be making its first Australian appearance at the Melbourne International Motor Show later this month. A select few, however, have already sampled the Q5, and, in sunny Spain of all places. How did one get in on this all expenses paid junket? By being a member of Audi Australia sales staff, that’s how.

Jonathan from Audi Centre Canberra has been a great supporter of AUSmotive, so I figured it was only fair to return the favour by asking him for a brief writeup of his experience at the internal Q5 launch from Marbella on the Costa Del Sol. Life’s tough for some!

The Q5 will go on sale down under in just a few months and initial pricing details have been confirmed. In the meantime, you can have a sneak preview of the car by reading Jonathan’s words after the jump. There’s also quite a few images, and promo piece from the Audi Channel via YouTube.

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Audi BMW Ford Holden Honda Hyundai Kia Mercedes-Benz MINI Mitsubishi News Nissan Toyota

Automotive industry supports Bushfire Appeal

Victorian Bushfires

Following the lead of Mercedes-Benz, two more manufacturers have donated cash towards the Victorian Bushfire Appeal.

Honda Australia, through its Honda Foundation, has pledged $200,000 to the cause. Joining Honda in today’s announcement is Nissan Australia and Nissan Motor Co. in Japan who will be offering a combined donation of $100,000.

Nissan Australia will also match donations made by its employees to the Australian Red Cross or Salvation Army. The company has also committed to a 100 vehicle loan fleet, allowing affected members of the public to apply for a free loan car, for a period of up to six months.

These announcements are a fantastic show of support and one would expect more manufacturers to follow in these very generous footsteps.

Where available, press statements from manufacturers are included after the jump.

UPDATE: Audi has made a “significant contribution” towards the Lord Mayor’s Charitable Foundation which made a $1,000,000 donation earlier today.

Toyota has donated $100,000 to the Cricket Australia Bushfire Appeal. Ford also donated a Mondeo XR5 Turbo for auction, with all proceeds going to the appeal.

UPDATE 11 Feb: V8 Supercars have donated $100,000. (Source: The Australian)

BMW Group Australia has chipped in $100,000 plus other support.

UPDATE 12 Feb: News just in that Mitsubishi have donated $100,000 to the Appeal.

Holden has also come forward with a $152,000 (US$100,000) donation, via its GM Foundation, and a fleet of 300 loan cars available to bushfire victims for periods of 3-12 months. In addition to these pledges, Holden dealers nationawide have raised a further $200,000. (Source: news.com.au)

Update 13 Feb: The Hyundai-Kia Automotive Group announced last night that it is donating $300,000 towards the 2009 Victorian Bushfire Fund to assist individuals and communities affected by the devastating fires.

Image: sourced from The Boston Globe

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Audi News

Audi’s 2009 Super Bowl commercial

The 2009 NFL Super Bowl has been run and one and in true American fashion the event is as much about the razzle dazzle as it is about the athletes. Part of the razzle dazzle centres around the hype created by the round of television commercials that premiere during the game.

Here is Audi’s one minute ad called The Chase promoting their supercharged A6. It features Jason Statham behind the wheel (or Handsome Rob for fans of The Italian Job remake). He takes an historic path progressing through recent decades driving other prestige marques before, you guessed it, finally getting away from the baddies in his shiny new Audi A6.

It’s probably not quite up there with Audi’s 2008 Super Bowl commercial which was a parody of the famous horse head scene from The Godfather. That ad, along with a behind the scenes promo for this year’s ad can be seen after the jump.

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Audi Motor Shows

Audi Australia sets Q5 pricing

Audi Q5

The Audi Q5 will make its first Australian appearance at the Melbourne International Motor Show at the end of this month. The car will be available for sale in the second quarter of this year and to help whet people’s appetites Audi Australia has just announced pricing.

The cost of admission into a Q5 is $59,900 for both 2.0 TDI and 2.0 TFSI engines. If you would like to raise the game a little, then you’ll need $69,900 for the 3.2 V6 FSI or $71,900 for the 3.0 TDI.

The Q5’s exterior is perhaps one of the best resolved Euro SUVs available and Audi’s managing director, Joerg Hofmann, is expecting big things, “The Q5 is priced very competitively, and it is an extremely attractive package. The Q5 will undoubtedly give the Audi range a strong boost in 2009 – in image and also in sales. Our network is extremely positive about this addition to our range.”

All models are equipped standard with quattro and a newly developed 7 speed S-tronic transmission (aka DSG).

The S line body kit for the Q5 looks great and expect to pay around $3500 for the kit by itself. The full S line package, including body kit and a few goodies from the options list, will start somewhere around the $5000 range, depending on engine choice.

More pics and words below.

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Audi

Audi R8 V10 unwrapped in Detroit

Audi R8 V10 5.2 FSI quattro

Audi’s V10 powered R8 had its first public showing in Detroit recently. With 525bhp the 5.2 litre produces an engine note to die for. As far as finer details go, nothing has really changed from the information we bought you last December. However, since when has it been a bad idea to show more pics of the stunning R8?

Enjoy!

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Audi

Audi Sportback Concept wows Motown crowds

Audi Sportback Concept
Audi Sportback Concept

Audi has revealed yet another Sportback model at the North American International Auto Show in Detroit. But, unlike the A1 and A3 Sportback (seen here in S3 guise), this new concept is a large saloon, almost 5 metres in length. Think in between A6 and A8 sizing if it were to slot into Audi’s current model lineup. A7 perhaps?

So why call this a Sportback? Audi’s press guff says, “The Audi Sportback concept show car is now rolling up to the starting line with a dual mission: As suggested by the name, it symbolizes the Sportback principle in its purest form in the combination of elegance, sportiness and variability.”

Well, however they sell it, this new metal looks pretty damn good. Rolling on 21 inch alloys the side profile is stunning and has an aggressive fastback-like feel. There’s a bit of Jaguar there, and even a hint of Mustang if you try hard enough. From the front, though, the car’s lineage becomes clear, with Audi’s increasingly familiar all-LED headlights, flared guards and strong A5-inspired shoulder line.

The speedboat-like timber interior is all show car and may not be to everyone’s taste. Although, it works well in a show environment.

The Sportback Concept is powered by a 165kW/550Nm 3-litre V6 TDI, fitted with 7 speed S tronic transmission, is said to consume less than 6l/100km. In an Australian context that would see the car benefit from Luxury Car Tax exemptions. Emissions, too, are quite good, adhering to EU6 guidelines, which aren’t scheduled for introduction until 2014.

Of course, there’s plenty of electronic trickery wrapped inside the gorgeous shell, so make sure you check out the press release below while admiring the images on offer.

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Audi

Audi A1 Sportback image gallery

Audi A1 Sportback Concept

The Audi A1 Sportback Concept was first revealed at the Paris Motor Show last October. Here, in all its teutonic glory is an image gallery of the car featuring 23 images, all of which can be viewed as 2000px super images by clicking on a picture to load the larger version. The styling and execution of the A1 Sportback pure Audi and the result is simply stunning.

Ths show car features a hybrid drive 1.4 TFSI which uses a separate electric engine to supplement power to the tune of an extra 20kW and, more impressively, 150Nm of torque during acceleration. Or the electric power can be used to drive the car on its own for a limited range of around 100km. The use of the supplementary electric engine, in copnjunction with energy regenration technology, brings total fuel consumption down to 3.9 litres per 100km and emissions are a very low 92g/km.

The infotainment and mulitmedia capabilities of the car can be viewed through the dash display and are accessible via the steering wheel controls. The press blurb says it best really, “As well as the virtual, large circular dial of the analog speedometer, which is always visible on the right-hand side of the instrument cluster, numerous other displays can be called up on request, and can be selected via control buttons on the steering wheel. These include infotainment, classic navigation by pictogram or map, a rev counter, information on how to drive as efficiently as possible and a current status report on the hybrid drive.”

More information and images after the jump.

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