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Audi

Kept in the scoop?

Audi S1 rendering

A quick scan of twitter earlier today saw this Autocar tweet grab my attention, “Audi fancies taking on Mini its new S1 – and we’ve got the scoop”

Now, I don’t want to diss Autocar‘s usually excellent work, but when they said “scoop” I must admit I did get a bit excited, what would their article reveal?

Well, not much, it has to be said. They say the S1 will be a rival for the MINI Cooper S. Yep, agreed. They say the S1 will be powered by a 180hp 1.4 litre engine. Yep, even Auto Express looks to have got that right almost one year ago to the day. Word of the S1 using a 7 speed S tronic transmission is hardly new, either.

The only point of contention is their claim the S1 will be powered by the front wheels only. And even this is not new, with contradicting speculation already well discussed in regards to the S1 and quattro.

So, where is this scoop? What have I missed? To be fair, there is a bit of info in regards to the broader A1 range (due for public reveal in a few months at Geneva), as well as the news the S1 will be revealed at the Paris Motor Show in 2011, before sales commence later that year.

Anyway, an Audi S badged car without quattro, is that brand suicide, or just a bit “meh”?

Categories
Audi Mercedes-Benz

Audi and Benz differ on tariff savings

Audi A5 Sportback

From today the Federal Government has dropped the tariff import duty on cars by 5 per cent. Audi has joined other manufacturers in passing on this saving direct to the consumer. That means the A5 Sportback you see above, which is due in Australia early this year, is already discounted. Well, kind of.

While many manufacturers have chosen to pass on the saving to the bottom line, Mercedes-Benz will be keeping their 2009 prices, but offering more options as standard kit to help sweeten the deal.

Managing Director of Mercedes-Benz Australia, Mr Horst von Sanden says that’s what Benz buyers want, “Our customers have told us that they prefer increases in equipment levels over any short-term price reductions or resale-damaging discounting.”

Categories
Audi

Justin Timberlake shows off undisguised Audi A1

Audi A1 early reveal

Audi have just announced they will be using Justin Timberlake as a brand ambassador for for their new premium compact A1 hatch. So, was it a calculated plan, knowing the papparazzi would be following his every move, or is the image above, clearly showing an undisguised A1, causing the Audi hierarchy some pain?

Well, what do you think? Looks like the contrasting sidearch running from the A-pillar over to the base of the C-pillar, first seen on the A1 project quattro (see photo below), has made it into production. Now familiar LED day running lights also feature prominently.

And what of Justin Timberlake as brand ambassador? Not sure about you, but for me, that has already taken some gloss away from this new A1, haha.

[Image source: audidriven]

Categories
Audi

Audi TT RS – Australian specifications

Audi TT RS

Audi have sprung a very nice surprise for fans of the TT RS. Originally due here early next year, they’ve managed to unwrap a few examples in time for Christmas. Nice work!

If you dig this car you’ll know all about it, so you don’t need me to remind you about the angry sound produced by the 250kW in-line five cylinder turbo. But, in case you have forgotten you can click the button below for some five pot aural delights.

One thing you may not know is the asking price. Entry level pricing for the Coupé starts at $133,700 plus all those horrible taxes and delivery charges. So, we’re talking north of $140K by the time you drive off the showroom floor. Audi hope to sell around 80 TT RS models every year. No word in all their guff today about the Roadster, so leave that with me for a bit.

The TT RS has been on sale in Europe for some time now, so you can also take a squiz at some review clippings. Despite the work Audi has done in making the TT RS look and sound superb, it would seem from those reviews they left a bit of work to do with the driving experience.

After the jump you can see a full complement of Australian images (all available as wallpaper-friendly 2000px super images, just click on the pics you like), as well raft of press information. Knock yourselves out.

[audio:http://www.ausmotive.com/audio/TT-RS.mp3]
Categories
Audi

The next big thing

Audi A1

Sometimes when a car manufacturer is ready to launch a new car they try to keep things as quiet as possible leading up to a surprise reveal. Other times manufacturers sing from the roof tops telling anyone who’ll listen, and plenty who won’t, all about their upcoming model.

The latter approach is the one being taken by Audi for the A1 which will be revealed at the Geneva Motor Show in March 2010. A twitter, Facebook and YouTube offensive has been launched, with a new A1 microsite also up and running.

No doubt Audi will be drip feeding information over the coming weeks and months. You can see a YouTube clip below promoting the A1’s tagline “The next big thing”. Also, of some note, perhaps, is the “Project Quattro” graphics used in the flash animation on the A1 microsite. Fuelling speculation that the A1 platform might offer a quattro drivetrain after all.

For a reminder of the A1’s inspiration, take a squiz back at the A1 Sportback Concept.

Categories
Audi Honda Mazda MINI Renault Video

VIDEO: I think I’m turning Japanese

Best Motoring - hot hatch shootout

If you’re not familiar with the work of Japanese magazine crew Best Motoring you’re about to see the hi jinx they get up to. They set to the track with a hero of hot hatches for a three lap shootout. In starting order, the cars appearing are, MINI Cooper S, Mazda3 MPS, Renaultsport Megane 225, Audi S3 and Honda Civic Type R.

Sure, this test doesn’t produce the most subjective of results, but it sure looks like the guys had had fun trying. Now, if only I was turning Japanese I would understand what all the in car banter was about.

Hit the jump now to watch the clip.

[Thanks to Robby for the tip]

Categories
Audi Ferrari Video

There’s a bear in there




Straight from the WTF file is this serious documentary about the phallic relationship man enjoys with high powered motor vehicles. Or maybe its just a viral clip for an LA car rental company. I’ll let you decide.

Categories
Audi

Audi at the 2009 Festival of Speed

Audi at 2009 Goodwood Festival of Speed

On my daily Twitter rounds I came across a tweet from Audi_online saying the Audi tv website has been updated. So I had a quick scout around and found a short clip for you all to enjoy. It’s a brief report from Audi’s time at the 2009 Goodwood Festival of Speed.

They’ve managed to squeeze a fair bit into two and half minutes, the highlight being Walter Röhrl at the wheel of his Pikes Peak Quattro S1.

Check it out after the jump.

Categories
Audi Nissan Porsche

Castle Combe capers – GT-R v 911 Turbo v R8 V10

Autocar - GT-R v 911 Turbo v R8 V10

The Nissan GT-R, the Porsche 911 Turbo and the Audi R8 V10. Immensely capable and devastatingly quick cars, all. But does the quickest track car make the best road car? Do flappy paddle gearboxes still incur the wrath of reviewers like they once did? Does price matter?

Steve Sutcliffe from Autocar has been kind enough to take these three weapons to the 3km Castle Combe to find out. You can watch the clip after the jump.

Categories
Audi

Yes, quattro for Audi S1?

2011 Audi S1 rendering

Hmm, someone is telling porkies. Well, at least, that appears to be the case following a new report from Motor Authority that says Audi’s new S1 will have a quattro drivetrain. Regular readers will remember last month’s report speculation from Auto Bild that the A1 platform, and the S1 with it, would be only available in a front-wheel drive configuration.

Now, though, we’re back to the quattro rumour. This is good. Even more good, if you’ll pardon the expression, is a repeat of the suggestion the all-wheel drive unit will be tuned for a 40:60 rear bias split.

Otherwise, the two reports agree on most everything else. That means the car will have a 1.4 litre engine offering between 140-150kW, thanks to a bit of forced induction. Torque is expected to be a healthy 250Nm, pushing the car along to 100km/h sprint time under six seconds. Amazingly, the little S1 may even wear 19″ shoes. I guess the car’s flared guards will help house such big feet if this guess work proves true.

Other developments reveal that Audi’s S range will begin to increase the visual differences over their donor models. This will be done with further use of aluminium inside the cabin. It has been said that Audi are likely to splash a bit carbon fibre about the place, as well.

[Source: Motor Authority]

Categories
Audi

2010 Audi A8 photo gallery

2010 Audi A8

In Miami today Audi launched its all new A8 saloon. Complete with a vast array of new technologies and improved efficiency the luxury sedan sits atop the Audi family tree.

European deliveries will commence in the early months of 2010 and, at first, buyers will have the choice of two V8 engines. Audi’s familiar 4.2 FSI, tuned to 273kW and 445Nm in A8 spec, can reach 100km/h in 5.7 seconds. This will be accompanied by a 4.2 TDI, with peak power of 258kW. The diesel’s massive 800Nm of torque gets the big saloon to 100km.h 0.2 seconds faster than the petrol engine, taking just 5.5 seconds. Meanwhile, both engines are relatively frugal for their class, the petrol V8 is rated at 9.5l/100km while the oil burner sips a miserly 7.6l/100km and, amazingly, emits just 199g/km of CO2, or roughly the same as the 2.0 TFSI found in the much smaller S3.

Two six cylinder 3.0 TDI engines will become available after the initial launch. The higher spec tune will have 184kW. However, it is the more modest spec 150kW tune that Audi will use to grab the headlines, due mostly to its class leading 6.0l/100km fuel consumption and 159g/km CO2 figures.

Naturally there are numerous new electronic gadgets and features in the new A8, but it is the MMI touch functionality attached to the navigation plus system that presents the biggest step forward for in cabin usability. At least, it looks that way, the proof will be given in real world use. Basically the driver is able to use the touchpad to hand write characters to direct the nav system, or make phone calls, and so on. Crucially, the system is able to recognise several languages and character sets, including Chinese, Cantonese, Japanese, Korean and Cyrillic.

Other features include optional full LED headlamps, an 8 speed tiptronic transmission, night vision with pedestrian recognition, a rear biased quattro system and a high end Bang & Olufsen stereo system for added bling.

Now, those full LED headlamps (shown in the first image after the press release below). Hmm, nice technology and all, but I think Audi has jumped the shark on the styling front. The R8 headlight styling has paved the way for Audi to forge ever more daring results and it has to be said the new A8 design is a step too far. Stick to the povo spec xenon lights, then. Overall, though, the car looks quite good, while not especially outstanding. It has a more defined and chiselled in appearance than the car it replaces and I don’t mind it. The previous A8 was an almost perfect execution in how to proportion a luxury saloon. You knew it was a big car because it wore the A8 badge, but it wasn’t ostentatious or in your face. Probably need to see this car in the flesh to judge that aspect of the styling.

You can read the brief version of Audi’s press release after the jump, along with over 50 images, most available as wallpaper-friendly 2000px super images by clicking on each pic. There’s a short clip showing off the car, as well. If you have the stomach for more comprehensive technical details, you can download Audi’s full press release in PDF format using the link below.

Categories
Accessories & Tech Audi

Blind turn

Driverless Audi TTS

An Audi TTS is being modified to tackle one of the world’s most daunting roads, the 9390ft Pikes Peak Hill Climb. nothing so newsworthy about that until you realise this car does not have a driver behind the wheel. The car currently has a whole bunch of driverless gizmos stuffed in the boot, but the propeller heads from Stanford University preparing the car plan to use real time Java algorithms to replace the driver. Live telemetry updates can be transmitted to and from the car as far as 30km away.

Dr Burkhard Huhnke, executive director of the Electronics Research Laboratory, Stanford University, said, “We believe that developing a car that can perform as well and respond as rapidly as a ‘professional’ driver, like a race or rally driver, will eventually be able to drive its way around incidents in a way that a ‘normal’ driver couldn’t.

“While a less experienced driver may freeze or make the wrong ‘correction’, the Autonomous TTS would be able to take over or guide the driver to escape from a critical situation. It could also compensate if a driver is inattentive to conditions or distracted but of course, it won’t prevent all accidents.”

While we must take Dr Huhnke’s words at face value, one doesn’t have to stretch their imagination too far to see how this technology, coupled with GPS-linked speed limiters, could make driving, well, a thing of the past.

Such an outcome would mean that classic films like Climb dance could be all we have to show our grand children to explain what fun driving used to be.