BMW have gone to some rather unusual lengths to explain their rationale behind the Concept 5 Series Gran Turismo. This short film, at a touch over 3 minutes 30 seconds, tells you everything you need to know.
The clip is quirky, cute and more than a little daft, but enjoyable nonetheless.
For more on the Gran Turismo, check out the official website.
5 replies on “BMW Concept 5 Series Gran Turismo – the rationale”
That is the biggest marketing wank I have ever seen. Nothing innovative about this car at all. Major fail.
Haha, I agree the innovation angle is a bit too cute from BMW, but I still reckon the car itself is not too bad.
Wait Liam, didn’t you savage the Panamera? That is a much more beautiful car than this!!!
Savage the Panamera? Nope, wasn’t me.
Although, I’d still prefer this over the Panamera.
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