Brand valuation consultancy Brand Finance has just released its 2014 Global 500 report. It shows that Apple retains its title as the world’s most valuable brand, but in terms of intangible brand strength, Ferrari is king, despite being ranked a relatively lowly 350th in terms of brand value.
It’s the second year in a row that Ferrari has been awarded the title of world’s most powerful brand.
“The prancing horse on a yellow badge is instantly recognizable the world over, even where paved roads have yet to reach,” said David Haigh, Brand Finance Chief Executive. “In its home country and among its many admirers worldwide Ferrari inspires more than just brand loyalty, more of a cultish, even quasi-religious devotion, its brand power is indisputable.”
[Source: Brand Finance]