“We are intensively thinking about entering the SUV segment,” said Rolls-Royce CEO Torsten Mueller-Oetvoes.
Sigh.
Mueller-Oetvoes made his comments at the Frankfurt Motor Show and added, “The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop.”
For two reasons, reluctantly, we can see why a Rolls-Royce SUV may make sense. First, Bentley looks like beating them to the party and BMW-owned Rolls-Royce probably can’t afford to be left behind.
Secondly, you are responsible! Yes, you. All the punters out there who continue to buy SUVs are giving the manufacturers little choice but to keep making them.
If nothing else, we’d expect Rolls-Royce to lead the way in step accessories to make it easier for Sir and Lady to access their LUV (luxury utility vehicle).
[Source: Automotive News]