Rolex hoping for good times in F1

Luxury watch brand Rolex was today announced as the official timepiece for Formula 1. According to Rolex CEO, Gian Riccardo Marini, it’s a match made in heaven.

“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” Marini said.

“In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations,” he added.

Mr F1, Bernie Ecclestone, is happy he’ll be getting a new gold watch as well.

“The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be,” he said.

[Source: Formula1.com | Thanks to Micky for the tip]