The Ferrari F1 team unveiled a new logo at Silverstone yesterday. The image above is the one made available from the Ferrari media portal. You’d reckon they’d take a bit more time to prepare something a bit better than a happy snap of a logo glued to a wall. Perhaps they’re too busy trying to work out how to keep up with Red Bulls and McLarens. To be fair, the new logo won’t be implemented until the 2011 season.
Anyway, back to the new branding, Stefano Domenicali explains why the team revealed the new logo ahead of the British Grand Prix, “We chose Silverstone because it was here in 1951 that Ferrari took its first Formula 1 win with Jose Froilan Gonzalez.
“Although revealed today, the new logo will make its debut next season, starting in January and will be visible on all elements of the racing department; the cars, team kit, driver race suits and all initiatives linked to the Ferrari Driver Academy, so that the new design will be linked to all future Ferrari’s racing activities.”
6 replies on “Scuderia Ferrari unveil new racing logo”
I like aspects of it, however I can’t say I like the big chunk of white. Too many jagged edges, kind of like that line tool in mspaint.
Too much white
The top left bit is the only logo they’ll ever want or need, and it just appears that given they’ve dropped the Marlboro barcode off their car after a little crying in the media, they had to do likewise with their logo.
lolz @ Flaps 😉
I agree with Wes. The traditional Scuderia Ferrari logo is all they need!
$5 says Marlboro announces a corporate rebranding before the end of the year that just happens to look very similar….