Audi A1 learns about supply and demand

The next big thing, aka the Audi A1, is getting an early lesson in supply and demand. Production began in earnest this week and around 500 A1s are being built every day. That’s quite a lot for a new entry level premium product. Audi plans to build 50,000 cars before the end of 2010. That’s a lot too.

But it’s not enough. At least that’s the case according to Peter Schwarzenbauer, Audi’s head of sales and marketing. Speaking to Automotive News Europe, Herr Schwarzenbauer said, “In view of the high demand, orders could surpass the production capacity this year.”

That means hopeful A1 buyers may need to take a ticket and stand at the back of the queue. What will be pleasing to Audi’s top brass is around 90% of those interested in the A1 are first-time Audi buyers.

A1 production is set to increase to 80,000 in 2011 and to 100,000 in 2012. Will this alleviate supply concerns, or will the sales growth of the A1 continue to surpass expectations?

[Source: Autocar]