Back in the 1970s Volkswagen made small hatchbacks fun when it introduced the Mk1 Golf GTI. Some 30 years later manufacturers across the globe have followed suit producing “hot hatches” that can trace their roots back to the 1976 GTI. Now, the quirksters at Volkswagen in Sweden have had a crack at making walking up and down stairs fun. Yes, stairs.
It’s all part of a study to see if it is possible to alter human behaviour by making things fun. Not content with stairs, the “Funtheory” crew also tried to encourage people to throw away their rubbish using sound effects to entice passers by.
But there’s still more! The third installment of fun theory is a glass recycling bottle bank inspired by an arcade game. Nice!
Presumably these theories will somehow funnel their way back into the production and design of the next generation of Volkswagen’s product lineup. Or maybe it’s just a bit of a wank. What do you reckon?
[Source: Funtheory.com | Thanks to Tim for the tip]