At the risk of offending the majority of Australia’s car buying public we have to chuckle at a story being run by GoAuto, which highlights the ignorance of the average Toyota consumer.
Turns out many Toyota buyers had no idea the Japanese giant built cars in Australia and on hearing reports of Toyota leaving Australia they’ve been sent into a tailspin and contacting dealerships to ask what will happen after Toyota stops selling cars down under. Yes, really.
To be fair, it appears the majority of automotive consumers are unaware of Toyota Australia’s local manufacturing. According to sales and marketing boss Tony Cramb, a typical survey shows only 20% of respondents are aware that Toyota builds cars on our shores.
GoAuto explains:
Initial feedback from customers and dealers suggests that many Australians believe Toyota will abandon the market altogether when its Victorian plant in Altona plant ceases to make the Camry and Aurion…
One cited reason for customer confusion is understood to be the fact that a large proportion of the car buying public has been unaware Toyota builds cars in Australia in any form.
Oh what a reeling!
[Source: GoAuto]
2 replies on “Well they did buy a Toyota after all”
Haha. Well they are after all ‘whitegoods’ cars. 86 aside, people that buy a Toyota are after a reliable tool and could care less about heritage, style or interior quality.
A few years back toyota entered a hybrid camry in targa tasmania. The donor car obviously looked bland. They came up with idea of getting everyone in the factory who helped build the car to sign it and leave messages. The car was covered in names and graffiti, some of it quite funny. Sad to think that all of those people will now be out of a job.