In case you’ve missed it there’s a big game of football on tonight. And we don’t mean the Man City v Chelsea game either. It’s American football and, of course, it’s the Super Bowl.
That means all the big wig advertising agencies have been locked away in rooms for months trying to come up with something clever and memorable. We’ve taken a look at the motoring-related TVCs and we’re sorry to say the standards from the big auto makers has slipped.
Most of these ads are pretty lame. Subaru should just be embarrassed. Audi, Kia and Volkswagen can perhaps keep their heads above water for producing moderately entertaining ads, but the rest are just shit.
3 replies on “Super Bowl XLVIII ad watch”
C’mon Liam the Jaguar ad is a least a bit entertaining, plays on the Britishness of the brand in a cliched Bond sort of way. It is kind of relevant and reasonably well targeted given the US audience.
Maybe a bare pass from me for the VW ad (I’m feeling generous), Audi should be embarrassed and the rest are utter rubbish.
Yep, you’re right Mac, I forgot to give the Jaguar ad a mention. It wasn’t too bad.
[…] with a specially created Big Game Ad called Strike. Like most of the other car-related commercials made for Super Bowl XLVIII this ad promises much, yet doesn’t quite […]