Amid the hype and over production of Super Bowl television commercials BMW has released a simple and effective YouTube clip that showcases the company’s history as well as its present. The BMW 1M, with its near 50:50 weight distribution, has been selected to spearhead the message.
Who needs explosions and supermodels?
2 replies on “BMW 1M: Perfect balance”
Mazda RX7 = 50/50
Mazda MX5 = 50/50
Mazda RX8 = 50/50
It’s not new, it’s been done plenty of times before!
And plenty more before and since. They’re not claiming exclusivity.