Just days after it was announced the BBC has forced TomTom to put an end to its TopGear branded satnav device. According to BBC Worldwide the dead end was reached due to strict conflict of interest policies.
The relevant guidelines say BBC’s presenters “must take particular care not to endorse any product or service which could be covered in the programmes on which they workâ€.
Only trouble is 54,000 units have already been made.
A spokesman for BBC Worldwide said: “In order to avoid any perception of a conflict of interest in the minds of viewers, BBC Worldwide and TomTom have agreed that all monies that would have been due to BBC Worldwide will be paid to BBC Children in Need together with an additional charitable donation by TomTom.”
[Source: The Telegraph]