WRC to offer free live streaming from Rally France

This weekend’s Rally France will have live action from selected stages streamed for free on the internet. The footage will be broadcast via the sport’s official WRC.com website and is part of a trial program to gauge future possibilities.

A total of 14 hours will be streamed from Friday and Saturday competition. Helping to bring fans closer to the action the footage will include in-car footage along with interviews and press-conferences.

Simon Long, CEO of the WRC’s promoter North One Sport says, “The digital landscape presents numerous opportunities to further expand the reach of the World Rally Championship and this experiment is a big step forward in our plans to develop formats and content to suit.

“We have made a significant investment to get the project to this stage and it’s exciting that we are now ready to try and turn the theory into reality; however it’s important to make clear that this is a trial first and foremost and we expect to learn a great deal. This is unchartered territory, both technically and in terms of programming, but it’s a vital stage in our development plans for the next 12 months.”

[Source: WRC]