Ferrari has released a short video explaining the origin of its famous prancing horse logo. The emblem was used by a WWI Italian fighter pilot called Francesco Baracca.
But it was actually Baracca’s mother who suggested to Enzo Ferrari that he use the prancing horse as she believed it would bring him good luck. Enzo Ferrari took her advice and added the yellow colouring of Modena and the Ferrari brand was born.
Oh, let’s hope the logo is not too often referred to as a “Pranging Horse” as an innocent typo describes it in the video’s YouTube description.
[Via: Logo Design Love]
2 replies on “The origin of Ferrari’s prancing horse”
Count Baracca copy the horse from Stuttgart coat of arms
Clarify
The German city of Stuttgart coat of arms