VIDEO: Sticking it to the Americans

MINI USA has been embarking on a campaign to convert lazy automatic drivers into manual. The campaign is called Becoming a manual and uses cheesy 1950s style instructional techniques to get the point across.

‘Driving stick’ as Amercians uniquely call it is one of the world’s great cultural divides with almost everywhere else in the world able to manage the simple pleasure of choosing when to change gears. Americans, it would seem, have struggled with the concept for generations. We doubt this MINI campaign will have a lasting impact, but applaud them for having a go.

Their two-minute instructional video can be seen after the break.