Two millionth MINI rolls off the line

A quick shout out to MINI who are celebrating the production of their two millionth vehicle. BMW must be over the moon at the success they have had with the MINI brand. That success has been built on the bread and butter sales achieved with the regular hardtop model which is, undeniably, a genuine modern day classic. Retro charm and substance, in the form of driving fun, have rarely combined so well.

Ten years on from its initial launch BMW is sending MINI out on all sorts of tangents. Let’s hope they don’t get too greedy and stray too far from the formula that has allowed them to reinvigorate one of motoring’s all time classic icons.

To help celebrate this milestone MINI will be launching a ‘Two Million MINIs – Two Million Faces’ campaign on Facebook where you could be in with the chance to win the specially created MINI Convertible you see here.

More details on that and MINI’s history after the break.

Prime Minister David Cameron welcomes two millionth MINI milestone

31 August 2011

• Oxford Plant boosts UK exports

Marvellous MINI facts

 Today, 10 years after the start of production, the two millionth MINI was driven off the production line at Plant Oxford by Prime Minister David Cameron. Of the two million, more than 1.5 million MINIs have been exported to customers in more than 90 countries around the world from Australia to Venezuela.

Frank-Peter Arndt, BMW AG board member responsible for production, was present to celebrate this latest major milestone for Plant Oxford and the continuing success of the MINI brand. He said: “Production of the two millionth MINI comes on the back of strong demand worldwide. Our recent announcement of an additional £500 million investment in our UK MINI production facilities demonstrates the important role that Oxford plays in our global production network. The most essential factors in the success of MINI are the skills, passion and dedication of our associates.”

During the visit, Mr Arndt updated the Prime Minister on preparations at the plant to produce the next generation MINI including new production facilities currently under construction. This latest investment decision helps to ensure the long term future of the Oxford plant and jobs at its pressings plant in Swindon and its engine plant at Hams Hall near Birmingham. It also takes the company’s total investment across all its UK operations to more than £1.5 billion since 2000.

Prime Minister David Cameron said: “It’s a real privilege to drive this true British icon off the production line today. The 2 millionth MINI to be made here in Oxford is a fantastic symbol of the UK’s strength in the global automotive industry and a great British manufacturing success story.

“BMW’s continued investment in its UK operations, together with its export success – selling to over 90 countries worldwide – is contributing to a real renaissance for the UK car industry and a brilliant example of the sustainable, balanced growth we are determined to achieve. MINI is not just a symbol of our industrial past, but also the great industrial future we want to build.” ‪

The two millionth MINI is a MINI Convertible specially painted in White Silver metallic with a blue denim roof. The specification boasts a selection of bespoke interior and exterior options including special alloy wheels, a distinctive leather steering wheel and lounge leather upholstery. This historic car is the prize on offer in a global Facebook campaign called ‘Two Million MINIs – Two Million Faces’ which involves photographs of the faces of two million MINI fans being collected and built to create a dedicated Facebook ‘wall’. The winner will be chosen at random after the campaign closes on 30 September.

Dr Juergen Hedrich, managing director for MINI Plant Oxford, said: “It’s a really great milestone for Plant Oxford and everyone who works here. Oxford has been the heart of MINI production for the last 10 years and all our associates are proud and excited to be contributing to the continuing success of this iconic brand.”

Producing 216,302 vehicles in 2010, MINI was the third-largest vehicle manufacturer in the UK, accounting for 17 per cent of national automotive production. The plant currently produces four MINI models – Hatchback, Convertible, Clubman and the new MINI Coupé. A fifth model, the Roadster, will join the line-up at the end of this year.

Since MINI went into production in 2001, developments at Plant Oxford have reflected MINI’s growing success. In 2001 some 2,400 associates worked in single shift operations to build up to 300 cars a day. Today around 3,700 associates work five days a week on two shifts to produce as many as 900 MINIs per day. During the same period maximum production capacity at the plant has risen from 100,000 to over 200,000 units per year. In the medium term the plant has an annual capacity of 260,000 units.

Marvellous MINI facts

• The top five export markets for MINI in 2010 were the US, Germany, France, China and Italy.
  
• 2 million MINIs placed bumper to bumper would reach 4,626.7 miles or 7446 kilometres which is enough to stretch from Oxford to the Grand Canyon, and go round the entire circumference of the planet Pluto.
  
• Stacked on top of each other, 2 million MINIs would be 318 times the height of the world’s highest mountain, Mount Everest, and 3,398 times higher than the world’s tallest building, Burj Khalifa in Dubai.
  
• Of the two million MINIs which have been built at Oxford you’ll struggle to find two the same. With 14 body colours, 4 hard top roof colours, 3 convertible roof options, bonnet stripes and several wheel and interior trims, MINI twins are statistically rare.
  
• A MINI is born every 68 seconds.
  
• Each and every MINI consists of around 2,100 components. A total of 500 different robots and 3,700 associates join forces to create each MINI, with 4,000 spot welds required to build each bodyshell. Every robot works to a tolerance of 0.05 millimetre – that’s half the width of a human hair.
  
• The most popular MINI colour is Pepper White, followed by Midnight Black then Chili Red.