A recent advertisement for the Audi A6 Avant has raised the ire of Eminem. The rapper claims the Audi spot is too similar to the ‘Imported from Detroit’ ad he made for the Chrysler 200.
Possibly fearing some sort of violent retribution, a statement from the German automaker reads, “Audi has tremendous respect for Eminem and his works, and likewise for the ‘Imported From Detroit’ campaign which was created by Chrysler, and certainly Audi would never wish to insult or harm those parties or their fans and customers.”
Now everyone can live happily ever after following an agreement between Audi and Eminem’s company Eight Mile Style. Details of the settlement haven’t been made public, but Audi will “support the revitalisation of Detroit by contributing to selected social projects.”
The Audi ad has never aired in the United States, but since its launch in mid-May a YouTube copy has registered more than 2.3 million views. You can check out both ads after the break and, yep, the riff in the Audi ad sure does sound like Eminem’s Lose Yourself.
[Source: Automotive News]
One reply on “Audi settles advertising spat with Eminem”
what about Chrysler blatantly ripping off the back of the Jag XF with the 200?