Reactions to the new BMW 1 Series hatch have been luke warm, at best. Sadly, we can’t see this promo video changing anything soon. The clip is part of the One Origin, Two Originals campaign, which in itself is not such a bad idea. But are we totally misreading the target audience, or do you think BMW onto a winner here?
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2 replies on “Don’t like the new BMW 1 Series, then maybe this video will help”
I very much doubt at 1:41 the wheels truly screeched judging by the speed it was travelling. I’m also misreading the target audience for the 1 Series, no doubt some prim & proper clueless yuppie will buy it.
I cannot believe BMW are heading in this direction. And using these nonces to launch their car? Good grief.