Ferrari FF launch comes and goes without fanfare

Earlier this week the launch of the Ferrari FF promised much. It took place in the wee hours of Thursday morning (AEDT) and we expected to awake to a new raft of images from the Ferrari press machine. Alas, we got to see Fernando Alonso and Felipe Massa in a suit and a few FF models on a stage.

There was a brief statement from Ferrari declaring the event a “great success” but not much else. I guess they’re saving the best for Geneva.

If you’ve got an hour to spare you can watch a replay of the launch over at the Ferrari website. It’s worth a look, but a word of warning, the audio of the live English translation might drive you barmy. In fact, save yourself the bother and make do with a few minutes of YouTube goodness after the break. Who knew the FF would be this season’s must have accessory in the alps!